The United States, the small – the beauty can not be anything wrong Xiangjie step by step rather slowly
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address is the capital of globalization, diversification of ownership, industrial design globalization.Many advised me that the people doBlack, Mobile disagree why I. Others make money, not what we gain from it. The United States this year have been very active group, after the acquisition of Swan Shortly after passing this month and begins today in a joint venture to accelerate the process of internationalization. Then the group if the U.S. plans for the operation of capital? Let us different? How to make the road to internationalization, select the export of its own brand or buy? How to avoid the mistakes of other companies? As the soul of the United States, the United States, the President accepted the Xiangjie the reporter an exclusive interview this week, from 11 to answer these questions. “In the long-term goals of” Half of the proceeds from overseasNanfang Dushi Bao (hereinafter the “South”), many recent U.S. international movements, including the recent joint-venture factories and carriers, in 2010 worldwide from 500 companies. Could you tell us something about the U.S. international strategy? The Xiangjie: We are the path of internationalization on three grounds. First, it is our goal to reach 120 billion yuan in 2010 sales. China’s market capacity, we have to find new growth. Second, the development of the United States today, the need for the world use the resources in different areas. Third, reduce business risk, an area or areas, if there are problems, has no influence on the functioning of the entire group. Currently, the Group had revenues in the United States, 40% from international markets, our goal, half the revenue from overseas markets to make. Our international strategy is a gradual process. Since the 80s of last century, began to establish foreign investment and import products on an OEM basis to branches all over the world, created the collection of information, product sales, customer service platform. The last century in the late 90s, the introduction of foreign technology and multinational companies for technical cooperation, the capital, about 10 joint ventures develop. Nearly six years that formally propose an internationalization strategy, tilt the focus of development from 2006 to the global. Almost two years to avoid, reduce the risk of international trade barriers, production costs, the establishment of factories in Southeast Asia, exports to South America and Europe. Today you have the beauty of Japan, the USA, Korea, Singapore and other countries, a joint venture, and resulted in 78 countries, dozens of foreign workers. Our address is the capital of globalization, diversification of property rights, industrial design of globalization. “Overseas M & A ‘does not prevent the acquisition of foreign brand are south: In recent years, however, the macroeconomic environment is unfavorable for export, some home appliances companies in other countries, often against a wall. Specific U.S. and how? How to avoid the risk? The Xiangjie: We follow the principle of international route is a pragmatic and prudent. First, we will continue to increase in lower investment costs in developing countries in their production facilities located there. Second, large companies, such as joint-venture factories and carriers. Of course, not from acquisitions in accordance with our conditions, little risk of foreign-funded enterprises or brand. If the acquisition of foreign companies first consider whether the acquisition target to bring new industrial growth point to assess the real value of the company. If cut Hualing help us in refrigeration, while both the refrigerator and the advantage RongshidaWashing machinery industry to help Little Swan washing machines, the state of Chongqing represents the United States by China Central air conditioning, the highest in the industry. Secondly, to see if the cultural fusion. We also have a good decision-making mechanism, in which the acquisition of approximately 56 percent as possible, and only come back to me, about seven or eight as possible, and shouted at me and talk about the details, was about 89, I to go to earth to see,
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