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address is the capital of globalization, diversification of ownership, industrial design globalization.Many advised me that the people doBlack, Mobile disagree why I. Others make money, not what we gain from it. The United States this year have been very active group, after the acquisition of Swan Shortly after passing this month and begins today in a joint venture to accelerate the process of internationalization. Then the group if the U.S. plans for the operation of capital? Let us different? How to make the road to internationalization, select the export of its own brand or buy? How to avoid the mistakes of other companies? As the soul of the United States, the United States, the President accepted the Xiangjie the reporter an exclusive interview this week, from 11 to answer these questions. “In the long-term goals of” Half of the proceeds from overseasNanfang Dushi Bao (hereinafter the “South”), many recent U.S. international movements, including the recent joint-venture factories and carriers, in 2010 worldwide from 500 companies. Could you tell us something about the U.S. international strategy? The Xiangjie: We are the path of internationalization on three grounds. First, it is our goal to reach 120 billion yuan in 2010 sales. China’s market capacity, we have to find new growth. Second, the development of the United States today, the need for the world use the resources in different areas. Third, reduce business risk, an area or areas, if there are problems, has no influence on the functioning of the entire group. Currently, the Group had revenues in the United States, 40% from international markets, our goal, half the revenue from overseas markets to make. Our international strategy is a gradual process. Since the 80s of last century, began to establish foreign investment and import products on an OEM basis to branches all over the world, created the collection of information, product sales, customer service platform. The last century in the late 90s, the introduction of foreign technology and multinational companies for technical cooperation, the capital, about 10 joint ventures develop. Nearly six years that formally propose an internationalization strategy, tilt the focus of development from 2006 to the global. Almost two years to avoid, reduce the risk of international trade barriers, production costs, the establishment of factories in Southeast Asia, exports to South America and Europe. Today you have the beauty of Japan, the USA, Korea, Singapore and other countries, a joint venture, and resulted in 78 countries, dozens of foreign workers. Our address is the capital of globalization, diversification of property rights, industrial design of globalization. “Overseas M & A ‘does not prevent the acquisition of foreign brand are south: In recent years, however, the macroeconomic environment is unfavorable for export, some home appliances companies in other countries, often against a wall. Specific U.S. and how? How to avoid the risk? The Xiangjie: We follow the principle of international route is a pragmatic and prudent. First, we will continue to increase in lower investment costs in developing countries in their production facilities located there. Second, large companies, such as joint-venture factories and carriers. Of course, not from acquisitions in accordance with our conditions, little risk of foreign-funded enterprises or brand. If the acquisition of foreign companies first consider whether the acquisition target to bring new industrial growth point to assess the real value of the company. If cut Hualing help us in refrigeration, while both the refrigerator and the advantage RongshidaWashing machinery industry to help Little Swan washing machines, the state of Chongqing represents the United States by China Central air conditioning, the highest in the industry. Secondly, to see if the cultural fusion. We also have a good decision-making mechanism, in which the acquisition of approximately 56 percent as possible, and only come back to me, about seven or eight as possible, and shouted at me and talk about the details, was about 89, I to go to earth to see,

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General, if the beauty salon beauty salons, want to improve the visibility through promotions, will be important to regulate salons customer profiles. If you want to increase sales of beauty salons, should the selling season after a convincing marketing, regular actions, such Dianqing, New Year, Chinese New Year, 1 develop the Valentine’s Day is May Day national holiday. One of the most important is that customers, birthday, many successful salons will send the customer a warm birthday wishes for the same time, and finally to the customer a free care. These actions are often unexpected results can be achieved.

to the various festivals, to the consumer at below 20% of the properties to develop a more efficient marketing programs, before you know the standard of beauty concerns loud, not all consumers is to promote good. Choosing the right promotion

recently a number of free plastic body makes the image of promotions spokesman artificial beauty, and caused quite a stir. Promotions plastic bodies and the media’s attention to not only look, and has good economic benefits. During the promotional period, sales growth rate of these plastic body is of more than 500%. Therefore, a good sales promotion not only increase sales, raise awareness, save a lot of the advertising costs.

Salon Promotions nearly three categories, a discount with the discount, this approach is often reflected in the number of members in the salon, the number of beauty through the points system for applying the reduced price. Secondly, care and gifts. These gifts and holiday activities often associated, such as Christmas, many salons will be donated to a number of Christmas presents. Third, the promotion of the topic, a number of salons in high level is to take in some of Sharon, some beauty courses, actions open generally better suited to the beauty salon on a large scale.

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select a matching key. During the holidays, most advertising campaigns rooms, each shop all promotions that are not necessarily a trick has caused a great sensation is to promote good. Have a beauty salon in the new year to promote their products beauty cream to transform the community to open selection freckles beauty, then cosmetics cream because of its length, and later gave rise to falling sales salons. Therefore, most of the salon, not the best promotion of the gallery, but must apply.

In accordance with its mandate and the development of practical marketing force, and that’s the beauty of the holiday promotion key issues to consider. need For example, some beauty salon just opened, it is necessary to implement the promotion of large rental, if the face of this beauty is civil consumption, this approach is possible if its position is high-end positioning, then I do not see this action have a good effect, but affect future business.

advertising is a key element in promoting, directly affect the success or failure of marketing. But good advertising is not known, but addressed. Accommodation in the population movements in the large number of hair salons in selected blocks in this way of distributing advertising brochures. The most popular form of mass consumption, this form of advertising that can really play good advertising, high-end salons of the general customer base, stable and loyal consumers, the best choice for the position of MS, whether the promotion of attractions such as promotions often enough to achieve the desired effect.

Focus holiday promotion is the aim, purpose, with the best means, cost only a minimal impact. Therefore, the holiday promotion not follow an illusion alive, but by the impact of the intervention as potential consumers, making the sales. The promotion not only for consumers, if beauty salon products and projects. If the beauty of new products or projects, the best promotions go on vacation, is generally used for mature products and projects to be used to promote new products and the sale of new projects, while some of the gifts or the distribution of gifts.

Generally, holidays are the suppliers adequate support, ie beauty salons in accordance with the manufacturer as far as possible by the supplier of promotional items, the beauty of improving awareness, promotion of other products and distribution projects. This means taking advantage of the above often achieve a multiplier effect.